The stationer known as “Papeteries Verilhac Freres” was founded in Lyon, France in 1932 by two brothers, Henri and Robert Verilhac. They came from a family of paper merchants selling paper mainly in the southern part of France and North Africa. In 1934, the company moved from Lyon to Sechilienne – a town in the French Alps. The name “Rhodia” comes from the Rhone, a river flowing by Lyon dividing the Alps from the Massif Central. Legend has it that the two Rhodia fir trees in the company’s logo symbolize the two founding brothers. After its Sechilienne relocation, production of the famous Rhodia notebook and notepad began. In time, the Rhodia notebook, originally a sideline venture, became the most famous Rhodia product to date. It immediately overshadowed other notebooks of the time because of its quality materials and its original design of a scored front cover. The Rhodia notebook’s recognizable orange cover dates back to the 1930s and remains unchanged to this day.