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Feeding artists passion and inspiration since 1856

Prismacolor was first introduced in 1938 in the form of colored pencils which then extended to dry media categories such as graphite. In 1984, Berol revolutionized the pencil into commercial art rendering instrument. It is later recognized as Fine Art brand which was undertaken by Newell brands in 1995. Revived and refreshed truly the ultimate tool for fashion, design, and hobby applications.